THE DEPTHS OF COMFORT
3 Print Ads, 2 Outdoor/Experiential
Brand: Birkenstock
Big Idea: Birkenstocks are made for those who strongly align with nature and aren’t afraid to take on long journeys.
OUTDOOR
Execution Idea: A traditional path to the beach is replaced with Birkenstock’s shoe sole cork material. People may find the pathway to be irresistibly comfortable, prompting them to scan the QR code which brings them to Birkenstock’s website where they can browse its products and learn more about the brand. 
Execution Idea: A traditional hiking trail bridge is replaced with Birkenstock’s shoe sole cork material. People may find the walkway to be irresistibly comfortable, prompting them to scan the QR code which brings them to Birkenstock’s website where they can browse its products and learn more about the brand.